主讲人：秦浩洋博士

时间：2021年12月1日15：40

地点：商科实训中心119

主办单位：商学院

秦浩洋博士，毕业于韩国新罗大学，于2021年6月入职烟台南山学院。主要从事消费者选择行为、市场占有率分析、品牌竞争相关研究。曾发表《互联网金融对传统商业银行盈利能力影响的研究》《基于离散选择模型的中国智能门锁产品市场份额预测研究》《基于离散选择模型的中国辽宁省消费者的方便面选择偏好分析》等学术论文多篇。目前承担博士基金课题《基于离散选择模型的消费者品牌选择行为研究》的相关研究工作。

Academic forum of  Business School (the 22nd):

Application of Discrete Choice Models in Marketing Research

Lecturer: Dr. Qin Haoyang

Time: 3:40PM, Wednesday, December 1, 2021

Venue: Bussiness Subject Experiment and Practical Training Center, Room 119

Sponsor: College of Business

       Dr. Qin Haoyang, graduated from Xinluo University in Korea, joined Yantai Nanshan University in June 2021. Mainly engaged in consumer choice behavior, market share analysis, brand competition related research. He has published many academic papers, such as research on the impact of Internet Finance on the profitability of traditional commercial banks, research on market share prediction of China's intelligent door lock products based on discrete selection model, and analysis of consumers' preference for instant noodles in Liaoning Province, China based on discrete selection model. At present, he has undertaken the relevant research work of the Doctoral Fund Project "Research on consumer brand choice behavior based on discrete choice model".